✔ Current market data for SMEs in a variety of industries
✔ Based on hundreds of real purchase offers
✔ Analysis of value drivers specific to the business
✔ Anonymous, no registration
✔ Instant 13-page evaluation
✔ Extensive free version

Data last updated: June 1, 2023

We ask you around 30 questions about the business. You will receive an evaluation report by email within 30 minutes. Learn more…

This page: NIMBO’s popular business value calculator is the only business valuation calculator with its own market data for small and medium-sized companies. Every year we collect hundreds of real purchase offers in a large number of countries and industries and constantly adapt our algorithm. The questionnaire takes around 20 minutes to answer. You will then receive a report within 30 minutes. There is a free and a paid version.

Related topics: In addition to the automated business valuation, we also offer an in-depth and customised business valuation. Also read our Business Value Guide and the Business Sale Guide. We also publish our current business valuation multiples every month.

About our online business valuation

Company valuation calculator with current multiples for SMEs

NIMBO enhances transparency within the SME succession market. In our business valuations, we ask thousands of business owners each month about recent purchase offers, giving us a unique insight into the development of current valuation multiples.

IT / Software Manufacturing industry Services. Gastronomy Trade Craft & Construction

Development of EBITC multiples for 6-25 employees

NIMBO business valuation explainer video

Business valuation online: How it works

We collect market data

… about received offers for businesses based on the survey of thousands of entrepreneurs in different countries and industries.

You fill out our online questionnaire

… and answer the most important questions about the business in around 20 minutes.

You will receive a report by email …

… sent automatically by email within 60 minutes. The 13-page report shows you what purchase offers comparable companies currently receive. different countries and sectors.

Customer testimonials

Excelente herramienta !!!
Great quick and easy. Got results on email quickly
Muy buena plataforma para acceder a un valor bastante aproximado de la empresa
Gracias por la ayuda y la colaboración en tener una idea de la valuación
Un veloce metodo di calcolo per avere una prima idea del valore di un'azienda
Nimbo is a rapid and relatively accurate valuation calculator for startups which is helpful in multiple venues. Their detailed reporting options can be used in various discussions critical to a startups discussions with investors and other interested parties.

Content of the business value report

Clear valuation result and plausible evaluation spectrum

The 13-page Business Valuation Report Online starts with a clear valuation result. Along with the rating, you can also see the range of ratings of similar businesses. In addition, the Value Driver Score shows how the business is performing in value-relevant factors compared to similar enterprises. The score summarises various areas such as dependence of the business on the owner, market position, growth potential, employees, cluster risks, and industry-specific factors.

Thanks to our international market data, business valuations are available online for various countries and currencies. The report is available in English, German, Italian, French and Spanish.

Thorough analysis of the profitability of the business

We calculate the most important financial indicators in a simple and understandable way. The aim is to derive the adjusted indicators which show the current profitability of the business. In doing so, we pay particular attention to adjustments, which are especially important for SMEs. This includes adjustments such as the owner’s private expenses, involvement of family members, and extraordinary expenses and income.

Extensive analysis of the relevant market data

NIMBO has its own uniquely extensive dataset of purchase offers for SMEs in many different countries and industries. Based on the location of the business, the size of the business and the industry, you get an overview of what purchase offers similar enterprises are currently receiving, and how these have trended over time. In addition to the mean value, the range of the evaluation multiples is also displayed.

Overview of the individual value driver scores

The market data of the comparison group is weighted to individual factors that distinguish the business to be valued from the comparison group. NIMBO takes dozens of qualitative value drivers into account. The effects of these value drivers are based on NIMBO’s extensive database of purchase offers. The NIMBO value driver score is explained in more detail on the following pages.

Evaluation taking into account the NIMBO value driver score

What are the strengths and weaknesses of the business compared to other similar enterprises? Based on hundreds of purchase offers, NIMBO analyses the influence of qualitative value drivers on the purchase offers received. The various qualitative factors can be divided into 6 categories:
– Owner & Management
– Growth & Potential
– Market position
– Stability & balance
– Employees
– Industry-specific factors

Precise analysis of the individual value drivers

Each individual value driver is considered in detail on a separate page. Several questions are answered for each value driver. The score is based on the empirical analysis of hundreds of purchase offers for similar enterprises. You can see how the business performs in comparison to similar enterprises and what influence this has on the business valuation.

The method used for our business valuations

Business valuation online with own market data for multiples

NIMBO collects its own market data for its business valuations. For this purpose, known purchase offers for similar businesses are considered and applied to the enterprise under consideration by applying the multiple method. This involves observing at which multiple of a certain indicator (EBIT, EBITC, sales, etc.) businesses from the same industry, the same country and of the same size bracket were valued on average. NIMBO collects hundreds of these valuation multiples every year. You can find more information on this widely used valuation method in our Overview of valuation methods.

Adjustment of the multiple by value drivers specific to the enterprise

In the next step, the comparison group’s valuation multiple is adjusted to factors that are specific to your enterprise. This is based on the empirically observed average effects on the level of purchase prices received and includes factors such as dependence on the owner, potential, risks, and much more. We take these factors into account and, using our own database of real offers for comparable businesses, derive the business valuation and show in the test report where your business is positioned within the range of observed multiples.

Evaluating the role of the ‘EBITC’ multiple in the enterprise

EBIT (Earnings Before Interest and Taxes) is the operating profit before interest and taxes. In the practice of business valuation, this is a very key indicator. For an initial rough estimate of the business value, it can be multiplied by an industry-specific multiplier (‘EBIT multiple’). If the owner and the CEO are one and the same person, in smaller companies the result of this calculation is often distorted by a remuneration that is not in line with the market. The remuneration in this case is self-determined by the person, and the amount may depend on various factors. Depending on private needs, the current liquidity situation of the business or tax and other considerations, it may be too high or too low. This leads to a distortion of the actual earnings situation of the business. The NIMBO database includes a large number of real purchase offers for small and medium-sized enterprises. A statistical evaluation of the NIMBO data material has shown that the consideration of the EBIT before deducting the CEO’s remuneration provides for a significantly more accurate prediction of the business value and of an achievable price than the EBIT. This is why we created the term ‘EBITC’ (“Earnings Before Interest, Taxes and CEO Compensation”). The EBITC avoids the need for a discussion about a market-oriented remuneration of the owner. The business value calculation according to the EBITC multiple method renders the enterprises more comparable and thus the result of the business valuation more plausible.

Pricing for the online business valuation

Before completing the online business valuation, you will be asked which version of the report you would like to receive:

Free report






  • Current market data
  • Short report with result

Standard report

95 EUR

95 USD

95 CHF

75 GBP

680 ZAR

  • Current market data
  • Detailed 13-page report (PDF)
  • Easily edit the initial data within 30 days
  • Analysis of value drivers specific to the enterprise
  • Phone support
  • Money-back guarantee

Standard Report PLUS

180 EUR

180 USD

180 CHF

150 GBP

1360 ZAR

  • Current market data
  • Detailed 13-page report (PDF + PPT)
  • Easily change the input data for 30 days
  • Analysis of value drivers specific to the enterprise
  • Phone support
  • Money-back guarantee
  • Receive the evaluation as an editable PowerPoint presentation

Online business valuation with a 6-month subscription

580 EUR

  • Use our online company valuation at a fixed price for 6 months
  • The subscription includes up to 30 company valuations in these 6 months
  • You will receive the full version (PDF and Powerpoint) of the report
  • The subscription is not automatically renewed

580 USD

  • Use our online company valuation at a fixed price for 6 months
  • The subscription includes up to 30 company valuations in these 6 months
  • You will receive the full version (PDF and Powerpoint) of the report
  • The subscription is not automatically renewed

580 CHF

  • Use our online company valuation at a fixed price for 6 months
  • The subscription includes up to 30 company valuations in these 6 months
  • You will receive the full version (PDF and Powerpoint) of the report
  • The subscription is not automatically renewed

480 GBP

  • Use our online company valuation at a fixed price for 6 months
  • The subscription includes up to 30 company valuations in these 6 months
  • You will receive the full version (PDF and Powerpoint) of the report
  • The subscription is not automatically renewed

2’600 ZAR

  • Use our online company valuation at a fixed price for 6 months
  • The subscription includes up to 30 company valuations in these 6 months
  • You will receive the full version (PDF and Powerpoint) of the report
  • The subscription is not automatically renewed


A Google search for “business valuation online?” or “business valuation calculator” brings up quite a few results. What sets NIMBO apart?

NIMBO is the only online business valuation that is based on its own extensive and up-to-date market data with hundreds of real purchase offers for SMEs. NIMBO adjusts the algorithm every month in order to ensure that the valuation is aligned with actual purchase offers received. Thanks to the extensive data, NIMBO can also empirically record the influence of qualitative factors (dependencies, risks, potential, etc.) and incorporate these into the business valuation. With its 13-page evaluation, the valuation report is fairly extensive. In addition, the business valuation is specifically designed for SMEs, is kept simple and understandable even for the layperson. The business valuation does not require registration, and there is a detailed free version.

Where does NIMBO get the data for the business valuation from?

NIMBO checks with every business owner completing a valuation with us to establish whether they have received an offer to buy their business within the past two years. If so, we ask additional questions about the exact circumstances of the purchase offer: type of buyer, motivation of the buyer, valuation method, etc. Along with the other dozens of questions about the enterprise, we thus arrive at a uniquely comprehensive and up-to-date business valuation dataset.

How do qualitative factors go into the valuation of a business?

Thanks to NIMBO’s uniquely comprehensive data set, we can not only observe the current market multipliers for individual industries and countries, but also how these multipliers change on average if a business outperforms others in a particular qualitative characteristic (for example, lower employee turnover).

Data protection: What happens to my data?

The data is aggregated and used anonymously to improve the NIMBO algorithm. Upon request, the data will be deleted. Under no circumstances will your data be shared with third parties.

Do I have to provide my contact details at the end of the online business valuation as required by other online evaluations?

No. All you have to do is provide an email address to which we will send the result of the business valuation. We will not use your email address for sending any further emails unless you subscribe to our newsletter.

How much time is needed for the NIMBO business valuation?

The test comprises – depending on the industry and a number of other factors – about 30 questions. It takes an average of 20 minutes to answer. The valuation usually is done some 30 – 60 minutes after the completion of the questionnaire. You will receive the report by email.

At what kind of businesses is the NIMBO business valuation aimed?

The business value test is particularly suitable for established, namely owner-managed SMEs with up to 100 employees. Projected values for the future should be comprehensible and realistic. The business valuation is not suitable for businesses in transition or with extraordinarily high growth expectations. A positive EBIT is required.  Even though a projected value can be used in this context of course, the test is only to a limited extent recommended for start-ups. 

Is the online calculator suitable for evaluating small businesses?

Indeed, yes. The business valuation was even developed with a focus on SMEs, and NIMBO has an exceptional data set for evaluating SMEs for which it would otherwise be quite difficult to find data.

Is the online business valuation also suitable for startups?

No. NIMBO uses the multiplier method. This is based on the status quo of the business. A startup must be evaluated with a view to the future and is a lot more subjective than the valuation of an established business. A simplified business valuation should not be carried out online for the evaluation of startups. Other valuation methods, such as the Discounted Cash Flow method, are more suitable.

What financial ratios must be provided for the business valuation?

Required figures are representative sales, earnings before taxes, interest and CEO compensation (“EBITC”), (estimated) extraordinary income and expenses, financial liabilities and cash on hand. A large proportion of the questions are of a qualitative nature.

Valuing a business online. Is that serious?

Evaluating a business is never an exact matter. An online business valuation can provide an initial indication and be used to complement other valuation methods. The NIMBO business valuation shows what kind of purchase offers other similar businesses are currently receiving on the market. It can, however, by no means take into account all of the factors specific to a business. Nonetheless, the business valuation offers a great first point of reference.

How reliable is it to calculate a business valuation online?

You will receive a first indication of the value of your business and will be made aware of the relevant points that determine the value. The value is not identical to the price that can actually be achieved on the market. We would be happy to advise you free of charge on the correct interpretation of your results.

What does the free version of the business value calculator include?

The free business value calculator contains the calculation of the important financial ratios, the relevant market data and the valuation result. It does not contain any more detailed information on the qualitative factors (dependencies, risks, market position, etc.) that influence the business valuation.

On what criteria should I buy the standard version of the business valuation?

With the standard version you can easily edit the given data and get a new valuation report each time. You will also gain in-depth insights into how your business compares to other companies in the same industry in terms of qualitative factors and how these affect the business value. With the Standard Version Plus, you will receive the report in PowerPoint format as well. You can therefore adapt it to your own design and integrate individual slides into other presentations.

Does the result of the business valuation of the paid version differ from the free version?

No, the business valuation calculator delivers the same result for all versions. However, the standard version offers more insight into the reasons for the evaluation, especially the effects from the qualitative value drivers of the business.

Which years are taken into account when calculating the business valuation?

NIMBO by default considers the current year (forecast) as well as the two previous years for the business valuation and calculates the average from the respective financial ratios. If specific years are not representative for the future development of the company (rapid growth, new business areas, etc.), you can exclude these individually. Adjustments can be made for extraordinary expenses and income in particular years.

Should I use the NIMBO business valuation calculator when selling the business?

Valuing a business using an online business value calculator can be particularly helpful in the early considerations and initial planning of a business sale to understand what price might be realistic. When selling a business, however, you should definitely consult a specialist who will take a detailed look at the enterprise.

What accounts for the broad spectrum of evaluation in the NIMBO business valuation?

We observe the market multiples for the respective country, the respective industry, and the respective size of the business. The lowest 25% and the highest 25% of the observed purchase offers are not taken into account. The evaluation spectrum thus ranges from 25% to 75% quantile. Where the result of the business valuation will fall within this range depends on the factors specific to the enterprise.

I am a consultant and would like to carry out business valuations on a regular basis. Is there a subscription for this?

Yes, there is. At the end of the business valuation, you can select the option of a 6-month subscription.

For how long will I be able to edit my input data in the paid version of the business valuation?

You can edit the data for up to 30 days after purchase. If that is not enough, you may contact us.

I have completed the business valuation but still have not received a result after over an hour. What should I do?

If the result cannot be found in your spam folder either, please send us an email to and we will take care of the email submission in no time.

The email with the business valuation was received, however, it seems I can’t open the attachment?

In a few rare cases, the attachment with the business valuation may be defective. Send us an email on, and we will send you a new version promptly.

Black blocks appear when printing the business valuation, how can I remove these?

Some printers cannot handle the transparent elements in the PDF version. It usually helps to “flatten” the PDF before printing. You can find a free provider to “flatten” the PDF here, for example: . We are happy to be of assistance with any problems you may encounter.