{"id":2043505,"date":"2024-06-07T13:35:20","date_gmt":"2024-06-07T13:35:20","guid":{"rendered":"https:\/\/www.nimbo.net\/unternehmenswert-3-mal-umsatz"},"modified":"2025-08-11T11:46:31","modified_gmt":"2025-08-11T11:46:31","slug":"business-value-3-times-sales","status":"publish","type":"post","link":"https:\/\/www.nimbo.net\/en\/business-value-3-times-sales","title":{"rendered":"Does 3x Revenue Equal the Company Value?"},"content":{"rendered":"\n<p>Simply determine the company value by multiplying the revenue by 3? <\/p>\n\n<p>For a few companies in certain industries, the rule of thumb of 3 x revenue = company value may make sense, but for most, it does not. It disregards many things and oversimplifies the reality of company valuation. <\/p>\n\n<p>In principle, however, the multiplier method is a modern, sensible method based on industry comparisons. You can find a suitable multiplier for your industry and company size in the <a href=\"https:\/\/www.nimbo.net\/en\/valuation-multiples\">Nimbo market data<\/a>. <\/p>\n\n<h2 class=\"wp-block-heading\">Application of the X-Times-Revenue Model <\/h2>\n\n<p>The x-times-revenue model is a very easy-to-use method for company valuation. It is based on the assumption that the value of a company corresponds to a multiple of its annual revenue. <\/p>\n\n<div class=\"wp-block-group notepad has-border-color has-background\" style=\"border-color:var(--global-palette3);border-width:1px;border-radius:10px;padding-top:0;background-image:url(&#039;https:\/\/www.nimbo.net\/wp-content\/uploads\/2023\/11\/Example-Notepad-Background.png&#039;);background-position:50% 0;background-size:800px;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-e3e06330 wp-block-group-is-layout-flex\"><style>.kt-svg-icons2043251_757a37-2b .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons2043251_757a37-2b{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons2043251_757a37-2b alignnone kb-icon-valign-bottom\"><style>.kt-svg-item-2043251_9193f3-11 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-2043251_9193f3-11 .kb-svg-icon-wrap{font-size:40px;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-2043251_9193f3-11\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_edit\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M20 14.66V20a2 2 0 0 1-2 2H4a2 2 0 0 1-2-2V6a2 2 0 0 1 2-2h5.34\"\/><polygon points=\"18 2 22 6 12 16 8 16 8 12 18 2\"\/><\/svg><\/span><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Example Calculation <\/h3>\n<\/div>\n\n\n\n<!-- Link to Google Fonts for Caveat font --><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Caveat&#038;display=swap\" rel=\"stylesheet\"\/><!-- Style to apply the Caveat font only within the .notepad group --><style>.notepad {\n    font-family: 'Caveat', cursive;\n}\n<\/style>\n\n\n\n\n    <div class=\"container\">\n        <div class=\"calculation\">\n            <p>  Revenue: \u20ac500,000<\/p>\n            <p>Industry-typical multiple: 3<\/p>\n            <p>Company value (500,000 x 3): <strong>\u20ac1,500,000<\/strong><\/p>\n\n    \n\n    \n        <\/div>\n    <\/div>\n\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Suitable Multiple for your Industry<\/h2>\n\n<p>Find out on the NIMBO <a href=\"https:\/\/www.nimbo.net\/en\/valuation-multiples\">multiples<\/a> page which multiple is suitable for your company.<\/p>\n\n<h2 class=\"wp-block-heading\">Weaknesses of the 3x Revenue Method<\/h2>\n<style>.kadence-column2043251_5ff97e-8d > .kt-inside-inner-col{display:flex;}.kadence-column2043251_5ff97e-8d > .kt-inside-inner-col{padding-top:15px;padding-right:15px;padding-bottom:15px;padding-left:15px;}.kadence-column2043251_5ff97e-8d > .kt-inside-inner-col{border-top:1px solid var(--global-palette3, #1A202C);border-right:1px solid var(--global-palette3, #1A202C);border-bottom:1px solid var(--global-palette3, #1A202C);border-left:1px solid var(--global-palette3, #1A202C);}.kadence-column2043251_5ff97e-8d > .kt-inside-inner-col,.kadence-column2043251_5ff97e-8d > .kt-inside-inner-col:before{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kadence-column2043251_5ff97e-8d > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2043251_5ff97e-8d > .kt-inside-inner-col{flex-direction:column;}.kadence-column2043251_5ff97e-8d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2043251_5ff97e-8d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2043251_5ff97e-8d{position:relative;}.kadence-column2043251_5ff97e-8d, .kt-inside-inner-col > .kadence-column2043251_5ff97e-8d:not(.specificity){margin-top:20px;margin-bottom:20px;}@media all and (max-width: 1024px){.kadence-column2043251_5ff97e-8d > .kt-inside-inner-col{border-top:1px solid var(--global-palette3, #1A202C);border-right:1px solid var(--global-palette3, #1A202C);border-bottom:1px solid var(--global-palette3, #1A202C);border-left:1px solid var(--global-palette3, #1A202C);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2043251_5ff97e-8d > .kt-inside-inner-col{border-top:1px solid var(--global-palette3, #1A202C);border-right:1px solid var(--global-palette3, #1A202C);border-bottom:1px solid var(--global-palette3, #1A202C);border-left:1px solid var(--global-palette3, #1A202C);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2043251_5ff97e-8d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2043251_b55643-c0:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2043251_b55643-c0 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2043251_b55643-c0 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2043251_b55643-c0 .kb-svg-icon-wrap{font-size:22px;color:#b9431c;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2043251_b55643-c0 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2043251_b55643-c0 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2043251_b55643-c0 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2043251_6ff0cf-b8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2043251_6ff0cf-b8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_thumbs-down kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 56v240c0 13.255 10.745 24 24 24h80c13.255 0 24-10.745 24-24V56c0-13.255-10.745-24-24-24H24C10.745 32 0 42.745 0 56zm40 200c0-13.255 10.745-24 24-24s24 10.745 24 24-10.745 24-24 24-24-10.745-24-24zm272 256c-20.183 0-29.485-39.293-33.931-57.795-5.206-21.666-10.589-44.07-25.393-58.902-32.469-32.524-49.503-73.967-89.117-113.111a11.98 11.98 0 0 1-3.558-8.521V59.901c0-6.541 5.243-11.878 11.783-11.998 15.831-.29 36.694-9.079 52.651-16.178C256.189 17.598 295.709.017 343.995 0h2.844c42.777 0 93.363.413 113.774 29.737 8.392 12.057 10.446 27.034 6.148 44.632 16.312 17.053 25.063 48.863 16.382 74.757 17.544 23.432 19.143 56.132 9.308 79.469l.11.11c11.893 11.949 19.523 31.259 19.439 49.197-.156 30.352-26.157 58.098-59.553 58.098H350.723C358.03 364.34 384 388.132 384 430.548 384 504 336 512 312 512z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Neglect of profits:<\/strong> This method does not take into account the profitability of the company. Two companies with the same revenue but different profit margins would have the same value, which is unrealistic in practice. <\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2043251_362b50-8a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2043251_362b50-8a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_thumbs-down kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 56v240c0 13.255 10.745 24 24 24h80c13.255 0 24-10.745 24-24V56c0-13.255-10.745-24-24-24H24C10.745 32 0 42.745 0 56zm40 200c0-13.255 10.745-24 24-24s24 10.745 24 24-10.745 24-24 24-24-10.745-24-24zm272 256c-20.183 0-29.485-39.293-33.931-57.795-5.206-21.666-10.589-44.07-25.393-58.902-32.469-32.524-49.503-73.967-89.117-113.111a11.98 11.98 0 0 1-3.558-8.521V59.901c0-6.541 5.243-11.878 11.783-11.998 15.831-.29 36.694-9.079 52.651-16.178C256.189 17.598 295.709.017 343.995 0h2.844c42.777 0 93.363.413 113.774 29.737 8.392 12.057 10.446 27.034 6.148 44.632 16.312 17.053 25.063 48.863 16.382 74.757 17.544 23.432 19.143 56.132 9.308 79.469l.11.11c11.893 11.949 19.523 31.259 19.439 49.197-.156 30.352-26.157 58.098-59.553 58.098H350.723C358.03 364.34 384 388.132 384 430.548 384 504 336 512 312 512z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Non-consideration of debts:<\/strong> The method ignores the company&#8217;s debt, which has a significant impact on the actual value.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2043251_e7c77d-0b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2043251_e7c77d-0b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_thumbs-down kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 56v240c0 13.255 10.745 24 24 24h80c13.255 0 24-10.745 24-24V56c0-13.255-10.745-24-24-24H24C10.745 32 0 42.745 0 56zm40 200c0-13.255 10.745-24 24-24s24 10.745 24 24-10.745 24-24 24-24-10.745-24-24zm272 256c-20.183 0-29.485-39.293-33.931-57.795-5.206-21.666-10.589-44.07-25.393-58.902-32.469-32.524-49.503-73.967-89.117-113.111a11.98 11.98 0 0 1-3.558-8.521V59.901c0-6.541 5.243-11.878 11.783-11.998 15.831-.29 36.694-9.079 52.651-16.178C256.189 17.598 295.709.017 343.995 0h2.844c42.777 0 93.363.413 113.774 29.737 8.392 12.057 10.446 27.034 6.148 44.632 16.312 17.053 25.063 48.863 16.382 74.757 17.544 23.432 19.143 56.132 9.308 79.469l.11.11c11.893 11.949 19.523 31.259 19.439 49.197-.156 30.352-26.157 58.098-59.553 58.098H350.723C358.03 364.34 384 388.132 384 430.548 384 504 336 512 312 512z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Different industry multipliers:<\/strong> Different industries have different valuation multipliers. A flat multiplier of 3x revenue is therefore often not applicable. <\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2043251_3822f2-6a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2043251_3822f2-6a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_thumbs-down kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 56v240c0 13.255 10.745 24 24 24h80c13.255 0 24-10.745 24-24V56c0-13.255-10.745-24-24-24H24C10.745 32 0 42.745 0 56zm40 200c0-13.255 10.745-24 24-24s24 10.745 24 24-10.745 24-24 24-24-10.745-24-24zm272 256c-20.183 0-29.485-39.293-33.931-57.795-5.206-21.666-10.589-44.07-25.393-58.902-32.469-32.524-49.503-73.967-89.117-113.111a11.98 11.98 0 0 1-3.558-8.521V59.901c0-6.541 5.243-11.878 11.783-11.998 15.831-.29 36.694-9.079 52.651-16.178C256.189 17.598 295.709.017 343.995 0h2.844c42.777 0 93.363.413 113.774 29.737 8.392 12.057 10.446 27.034 6.148 44.632 16.312 17.053 25.063 48.863 16.382 74.757 17.544 23.432 19.143 56.132 9.308 79.469l.11.11c11.893 11.949 19.523 31.259 19.439 49.197-.156 30.352-26.157 58.098-59.553 58.098H350.723C358.03 364.34 384 388.132 384 430.548 384 504 336 512 312 512z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>No consideration of assets:<\/strong> The method does not take into account the company&#8217;s physical and intangible assets, such as real estate, patents or brand values.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2043251_dd1100-77 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2043251_dd1100-77\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_thumbs-down kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 56v240c0 13.255 10.745 24 24 24h80c13.255 0 24-10.745 24-24V56c0-13.255-10.745-24-24-24H24C10.745 32 0 42.745 0 56zm40 200c0-13.255 10.745-24 24-24s24 10.745 24 24-10.745 24-24 24-24-10.745-24-24zm272 256c-20.183 0-29.485-39.293-33.931-57.795-5.206-21.666-10.589-44.07-25.393-58.902-32.469-32.524-49.503-73.967-89.117-113.111a11.98 11.98 0 0 1-3.558-8.521V59.901c0-6.541 5.243-11.878 11.783-11.998 15.831-.29 36.694-9.079 52.651-16.178C256.189 17.598 295.709.017 343.995 0h2.844c42.777 0 93.363.413 113.774 29.737 8.392 12.057 10.446 27.034 6.148 44.632 16.312 17.053 25.063 48.863 16.382 74.757 17.544 23.432 19.143 56.132 9.308 79.469l.11.11c11.893 11.949 19.523 31.259 19.439 49.197-.156 30.352-26.157 58.098-59.553 58.098H350.723C358.03 364.34 384 388.132 384 430.548 384 504 336 512 312 512z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Market conditions:<\/strong> Economic and industry-specific market conditions are not taken into account, which can lead to a distortion of the company value.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Increase Plausibility: Consideration of further Valuation Factors<\/h2>\n\n<p>The 3-times-revenue model neglects all aspects such as debts, assets or growth potential. We advise using the 3-times-revenue model as one of several valuation methods and additionally using at least one other method, such as the Discounted Cash Flow method. <\/p>\n\n<h2 class=\"wp-block-heading\">Compensate for Revenue Fluctuations<\/h2>\n\n<p>A temporary increase or decrease in revenue leads to a distorted result. In this case, consider the average revenue of the last three years or adjust for extraordinary events. <\/p>\n\n<h2 class=\"wp-block-heading\">What other Rules of Thumb are there?<\/h2>\n\n<p>See our separate blog entry on <a href=\"https:\/\/www.nimbo.net\/en\/company-valuation-rules-of-thumb\">rules of thumb<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Simply determine the company value by multiplying the revenue by 3? For a few companies in certain industries, the rule of thumb of 3 x revenue = company value may make sense, but for most, it does not. It disregards many things and oversimplifies the reality of company valuation. In principle, however, the multiplier method&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2043289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[],"tags":[400172,400160],"class_list":["post-2043505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-umsatz-en","tag-unternehmenswert-en"],"taxonomy_info":{"post_tag":[{"value":400172,"label":"Umsatz"},{"value":400160,"label":"Unternehmenswert"}]},"featured_image_src_large":["https:\/\/www.nimbo.net\/wp-content\/uploads\/2024\/06\/6dcc8439-2a96-46b1-8d32-138bf9499e5e.png",1024,1024,false],"author_info":{"display_name":"Bettina Pfeiffer","author_link":"https:\/\/www.nimbo.net\/en\/author\/bettina"},"comment_info":0,"category_info":[],"tag_info":[{"term_id":400172,"name":"Umsatz","slug":"umsatz-en","term_group":0,"term_taxonomy_id":2000172,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":400160,"name":"Unternehmenswert","slug":"unternehmenswert-en","term_group":0,"term_taxonomy_id":2000160,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.nimbo.net\/en\/wp-json\/wp\/v2\/posts\/2043505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nimbo.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nimbo.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nimbo.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nimbo.net\/en\/wp-json\/wp\/v2\/comments?post=2043505"}],"version-history":[{"count":0,"href":"https:\/\/www.nimbo.net\/en\/wp-json\/wp\/v2\/posts\/2043505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nimbo.net\/en\/wp-json\/wp\/v2\/media\/2043289"}],"wp:attachment":[{"href":"https:\/\/www.nimbo.net\/en\/wp-json\/wp\/v2\/media?parent=2043505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nimbo.net\/en\/wp-json\/wp\/v2\/categories?post=2043505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nimbo.net\/en\/wp-json\/wp\/v2\/tags?post=2043505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}