Investors carefully evaluate companies before investing money. These 10 factors are crucial for a successful company valuation. Prepare thoroughly and show that your company can excel in these areas.

1. Sales and profit margin

  • Investors look for stable income and a healthy profit margin. Increasing sales and profits are a good sign for the future viability of your company.

2. Growth potential

  • Show that your company has growth potential. Investors want to know that their investment will grow in the long term.

3. Team and leadership

  • A competent and committed team is crucial. Investors trust the leadership team to make the right decisions.

4. Competitive advantage

  • What differentiates your company from the competition? A clear competitive advantage can make the difference.

5. Market trends and opportunities

  • Understand current market trends and the opportunities they present. Investors want to know that you are keeping an eye on the market.

6. Financial stability

  • A solid financial status is crucial. Investors will scrutinize your balance sheets.

7. Customer base and retention

  • A loyal customer base is valuable. Investors value customer loyalty and long-term customer relationships.

8. Scalability

  • Can your business scale easily? Investors often look for opportunities to expand.

9. Risk management

  • Demonstrate that you can identify risks and manage them effectively. Investors want security.

10. Exit Strategy – Clarify how investors will get their money back. A clear exit strategy is an important criterion.