Online company valuation for SMEs

✔ Most comprehensive and up-to-date database for valuation multiples
✔ Based on hundreds of real business purchase offers
✔ We look beyond the financials and analyse all important value drivers
✔ No registration necessary
✔ Immediate evaluation
✔ Free version available

Data status: December 2021 | 552 data points

We ask you about 30 questions about the company. You will receive an evaluation report by e-mail within 30 minutes. More information.

At a glance: The NIMBO Online Goodwill Calculator

Online & instant

Complete the 20-minute online questionnaire and receive a comprehensive evaluation report emailed to you within one hour.

Anonymous & confidential

You do not have to reveal your identity or that of your company. We only need an email address for sending the results. Your data will be treated confidentially.

Free version

There is an already extensive free version with valuation results and the underlying market data.

Latest data set for SMEs

NIMBO has arguably the most comprehensive and up-to-date dataset, consisting of hundreds of current real purchase offers for SMEs.

Consideration of qualitative and industry-specific factors

The company value is not only calculated from the financial ratios, but also takes into account many qualitative and industry-specific factors, which are particularly relevant for the valuation of SMEs.

Comprehensive and comprehensible valuation report

NIMBO’s evaluation report comprises 13 pages in the standard version and 6 pages in the free version. The valuation method is comprehensible and easy to understand.

Procedure: This is how you get your detailed company value report


online form

Answer questions about your company.
Duration: about 20 minutes.


Select scope

Choose between a more detailed evaluation and a free evaluation.


Enter your email address

For sending the report we need an email address.


Receive report

The NIMBO algorithm calculates the value of the company. The result will be sent to you by email within 60 minutes.

What users say

Admin 8
Admin 8
11:03 01 Dec 21
Luca Marini
Luca Marini
07:28 27 Nov 21
Luca Caf
Luca Caf
22:04 26 Nov 21
Simona di Tullio
Simona di Tullio
06:41 25 Nov 21
Roberto Mondini
Roberto Mondini
09:00 23 Nov 21
Cheryl Etherington
Cheryl Etherington
03:13 23 Nov 21
Sent in details of a business for evaluation and was pleased with the results and the methodology used. Was back to me in less than an hour.
Ezio Pautasso
Ezio Pautasso
21:08 20 Nov 21
Interpellati senza alcuna speranza, invece si sono dimostrati precisi, dando una valutazione in linea alla nostra. Sarà un caso, però ci hanno azzeccato. Complimenti.
Guido Becker
Guido Becker
20:46 16 Nov 21
Sehr guter Ansatz für eine Firmenbewertung mit etlichen guten und sinnvollen Parametern!Kann ich nur empfehlen!
Konrad Linner
Konrad Linner
12:39 16 Nov 21
Schneller guter Bericht für die Firmenbewertung

Valuation method used

Multiple method with own market data

The multiple (multiplier) method of evaluation is practical and easy to follow. NIMBO’s own up-to-date database allows a well-founded evaluation of SMEs in numerous countries. Company owners report to us purchase offers received for their companies. As a result, NIMBO has a unique data set of several hundred current valuation multiples at its disposal. The determination of your multiple is refined by the classification into the appropriate comparison group according to industry, company size, country and profitability.
Would you like more information about the Multiple Method in general? You can find them in our overview of valuation methods.

Adjustment of the multiple by company-specific value drivers

The next step is to adjust the valuation multiple of the peer group to factors that are specific to your company. This is based on empirically observed average effects on the level of purchase prices received and includes factors such as dependence on the owner, potential, risks and much more. We take these factors into account and, using our own database of real quotes for comparable companies, derive the score and show in the test report where your company stands within the range of observed multiples.

The role of the “EBITC” multiple in the calculation of goodwill

EBIT (earnings before interest and taxes) is the operating profit before interest and taxes. In the practice of business valuation, it is a very central ratio. In order to obtain a very first, rough estimate of the goodwill, it can be multiplied by an industry-specific multiplier (“EBIT multiple”). If the owner and the managing director are the same person, the result of this calculation is often distorted in the case of smaller companies by a remuneration that is not in line with the market. The wage in this case is self-determined, and the amount may depend on various factors. Depending on private needs, the current liquidity situation of the company or tax and other considerations, it may be too high or too low. This distorts the true earnings position of the company. The NIMBO database contains a large number of real purchase offers for small and medium-sized companies. A statistical evaluation of the Nimbo data material has shown that the consideration of the EBIT before deduction of the managing director compensation allows a significantly better prediction of the amount of the goodwill and a recoverable price than the EBIT. We have created the term “EBITC” for this purpose. (“Earnings before interest, taxes and CEO compensation”). The EBITC eliminates the need for a discussion about market-based compensation for the owner. The calculation of the company value according to the EBITC multiple method makes the companies more comparable and thus the result of the valuation more plausible.

Company-specific value drivers

The Nimbo company valuation looks far beyond the mere financial figures. Because the mere consideration of the operating profit for the calculation of the company value would fall short, the Nimbo company value report goes further than the usual online valuations and analyzes a variety of qualitative factors. This includes an analysis of the company’s suitability for succession, its market position, its potential and its balance. Practice shows that these factors are decisive in the calculation of goodwill. That’s why our 20-minute test asks the right questions about these value drivers, allowing us to make a more accurate assessment of the current value of the company and the potential for increasing that value.

Suitability for succession

If one wants to calculate the value of the company, an analysis of the dependence of the company on the owner is part of the process. From the point of view of investors, too much dependence is seen as a cluster risk. How does the company run if one day the current owner is no longer there and all his experience, knowledge and relationships with customers, suppliers and business partners are gone? The Nimbo Goodwill Test therefore considers successor suitability in its analysis.

Market position

The company’s value is strongly dependent on its market position. Is the company active nationwide or even internationally? How replaceable is the company for the customers? Is an interesting niche being filled? Are there sustainable competitive advantages? A clear focus, excellent reputation and long-standing customer relationships are hard to copy and make a company unique and valuable.


The value of a company is not derived from the past or present, but from its future prospects. Is the business model geared towards growth? What are the opportunities for a potential buyer? Are there attractive economies of scale? These questions are an important part of the company valuation.


In addition to strengths and opportunities, risks and dependencies must always be taken into account when calculating the value of a company. A balanced customer base, replaceable business partners and low dependence on individual employees reduce risk and increase value.

Contents of the Goodwill Report

FAQ NIMBO Company Value Calculator

How much time does the NIMBO company valuation take?
Depending on the industry and some other factors, the test comprises around 30 questions. It takes an average of 20 minutes to answer. The evaluation usually takes place 30-60 minutes after completion of the questionnaire. You will receive the report by mail.

Which companies are suitable for evaluation?
The company value test is particularly suitable for established, especially owner-managed SMEs, with up to 100 employees. Expected values for the future should be comprehensible and realistic. The valuation is not suitable for companies in transition or with exceptionally high growth expectations. A positive EBIT is required. Even though an expected value can of course be used here, the test is only conditionally recommendable for startups.

What financial ratios do you need to provide for the valuation?
Required figures are representative turnover, earnings before interest, taxes and executive compensation (“EBITC”), (estimated) extraordinary income and expenses, financial liabilities and cash on hand. A large part of the questions are qualitative.

How reliable are the results?
You will get a first indication of the value of your company and will be sensitized for the relevant points that determine the value. The value is not identical with the price that can actually be achieved on the market. We will be happy to advise you free of charge on the correct interpretation of your results.

Data protection: What happens to my data?
The data is aggregated and used anonymously to improve the NIMBO algorithm. Upon request, the data will be deleted. Under no circumstances will your data be passed on to third parties.

I have more questions. Whom can I approach?
We are always interested in feedback on our test.
Feel free to write to us at or take advantage of the free phone appointment if you have any questions about your test score or methodology, or if you need further assistance.