Online Company Valuation Calculator for the USA

✔ Current market data for a wide range of industries
✔ Based on hundreds of real purchase offers
✔ Analysis of company-specific value drivers
✔ Anonymous, no registration
✔ Instant 13-page evaluation
✔ Comprehensive free version

Last update of the data: March 6, 2023

This page: NIMBO’s powerful but simple business valuation calculator is the only business valuation calculator with proprietary market data for small and medium sized companies. We observe hundreds of real purchase offers every year across a wide range of countries and industries, and are constantly updating our algorithm to reflect current changes. The questionnaire takes about 20 minutes to complete. You will then receive a report about the value of a business within 30 minutes. There is a free and a paid version of the company valuation calculator.

Related topics: In addition to automated business valuation, we also offer in-depth and customized business valuation. Also read our guide to business value and the guide to selling a business. In addition, we publish our current business valuation multiples every month.

About our online company valuation

business valuation calculator with current multiples for SMEs

NIMBO ensures more transparency in the market for SME succession. Through our company valuation, we ask thousands of company owners each month about recent purchase offers they have received, giving us unique insight into how valuationare trending.

IT / Software Manufacturing industry Services. Gastronomy Trade Craft & Construction

Development of EBITC multiples for 6-25 employees

NIMBO company valuation calculator explainer video:

Simple Business Valuation Online: How it works

We collect market data

… about received offers for companies based on the survey of thousands of entrepreneurs in different countries and industries.

You fill out our online questionnaire

… and answer the most important questions about the company in about 20 minutes.

You will receive a report by e-mail…

… sent automatically by email within 60 minutes. The 13-page report shows you what comparable companies are currently receiving for purchase offers. different countries and industries.

Customer testimonials

Farzana Jamal
Farzana Jamal
20:58 19 Mar 23
The program helped us a great deal in getting a better understanding of the valuation process
claudio magni
claudio magni
12:57 16 Mar 23
Sistema semplice e veloce per avere un’idea di massima
Benedetto Virzi
Benedetto Virzi
12:54 16 Mar 23
Strumento valido per avere almeno una prima idea di massima. ho provato solo la versione gratuita
Sehr einfache und schnelle Bewertung eines Unternehmens. Super!
David Tio
David Tio
09:29 14 Mar 23
Quite good valuation, i only tried the free one.
uschi Gradwohl
uschi Gradwohl
14:37 10 Mar 23
einfach, verständlich, empfehlenswert - bin Wiederholungstäter

Contents of the valuation report

Clear valuation result and plausible valuation range

The 13-page business valuation Online report begins with a clear valuation. Besides the valuation, you can also see the range of valuation of similar companies. In addition, the Value Driver Score indicates how the company performs overall against similar companies in value-relevant factors. The score summarizes various areas such as dependence of the company on the owner, market position, growth potential, employees, cluster risks and industry-specific factors.

Thanks to our international market data, the company valuation is available online for different countries and currencies. The report is available in English, German, Italian, French and Spanish.

Careful analysis of the profitability of the company

We calculate the most important financial ratios in a simple and understandable way. The aim is to derive the adjusted key figures, which show the current profitability of the company. In doing so, we take particular account of adjustments, which are especially important for SMEs. This includes adjustments such as private expenses of the owner, cooperation of family members and extraordinary expenses and income.

Extensive analysis of relevant market data

NIMBO has its own uniquely comprehensive dataset of purchase offers for SMEs in many different countries and industries. Based on the location of the company, the company size and the industry, you will get an overview of what similar companies are currently receiving for purchase offers and how they have developed over time. In addition to the mean value, the range of the valuationis also displayed in each case.

Overview of the individual value driver scores

The market data of the peer group is adjusted for individual factors that distinguish the company being valued from the peer group. NIMBO takes into account dozens of qualitative value drivers. The effects of these value drivers are based on NIMBO’s large database of purchase offers. The NIMBO Value Driver Score is explained in more detail on the following pages.

Valuation taking into account the NIMBO value driver score

What are the strengths and weaknesses of the company compared to other similar companies? Based on hundreds of purchase offers, NIMBO analyzes the influence of qualitative value drivers on the purchase offers received. The individual qualitative factors can be divided into 6 categories:
– Owner & Management
– Growth & potential
– Market position
– Stability & Balance
– Employees
– Industry-specific factors

Detailed analysis of the individual value drivers

Each individual value driver is considered in detail on a separate page. Several questions are answered for each value driver. The score is based on empirical analysis of hundreds of purchase offers for similar companies. You can see how the company compares to similar companies and what impact this has on the company valuation.

Method used for the company valuation calculator

Company valuation online with own market data for multiples

NIMBO collects its own market data for company valuation. For this purpose, known purchase offers for similar companies are considered and applied to the company under consideration using the multiple method. This involves observing at what multiple of a certain key figure (EBIT, EBITC, sales, etc.) companies from the same industry, the same country and the same size class were valued on average. NIMBO collects hundreds of these evaluation multiples each year. More information on this widely used valuation method can be found in our overview of valuation methods.

Adjustment of the multiple by company-specific value drivers

The next step is to adjust the valuation multiple of the peer group to factors that are specific to your company. This is based on empirically observed average effects on the level of purchase prices received and includes factors such as dependence on the owner, potential, risks and much more. We take these factors into account and, using our own database of real quotes for comparable companies, derive the company valuation and show in the test report where your company stands within the range of observed multiples.

The role of the “EBITC” multiple for the valuation

EBIT (Earnings Before Interest and Taxes) is the operating profit before interest and taxes. In the practice of company valuation, it is a very central ratio. In order to obtain a very first, rough estimate of the business value, it can be multiplied by an industry-specific multiplier (“EBIT multiple”). If the owner and the managing director are the same person, the result of this calculation is often distorted in the case of smaller companies by a remuneration that is not in line with the market. The wage in this case is self-determined, and the amount may depend on various factors. Depending on private needs, the current liquidity situation of the company or tax and other considerations, it may be too high or too low. This distorts the true earnings position of the company. The NIMBO database contains a large number of real purchase offers for small and medium-sized companies. A statistical evaluation of the NIMBO data material has shown that the consideration of the EBIT before deduction of the managing director compensation allows a significantly better prediction of received purchase offers than the EBIT multiplier alone. We have created the term “EBITC” for this purpose. (“Earnings Before Interest, Taxes and CEO Compensation”). The EBITC eliminates the need for a discussion about market-based compensation for the owner. The company value calculation according to the EBITC multiple method makes the companies more comparable and thus the result of the company valuation more plausible.

Prices for business valuation online

Before completing the online company evaluation, you will be asked which version of the report you would like to receive:

Free report






  • Current market data
  • Short report with result

Standard Report

95 EUR

95 USD

95 CHF

75 GBP

680 ZAR

  • Current market data
  • Detailed 13-page report (PDF)
  • Easy change of initial data 30 days possible
  • Analysis of company-specific value drivers
  • Telephone support
  • Money back guarantee

Standard Report PLUS

180 EUR

180 USD

180 CHF

150 GBP

1360 ZAR

  • Current market data
  • Detailed 13-page report (PDF + PPT)
  • Changing the output data possible for 30 days
  • Analysis of company-specific value drivers
  • Telephone support
  • Money back guarantee
  • Get the evaluation as editable PowerPoint presentation

Online business valuation in 6-month subscription

580 EUR

  • Use our online company evaluation at a fixed price for 6 months
  • The subscription includes up to 30 company valuationin these 6 months
  • You will receive the full version (PDF and Powerpoint) of the report in each case
  • The subscription is not automatically renewed

580 USD

  • Use our online company evaluation at a fixed price for 6 months
  • The subscription includes up to 30 company valuationin these 6 months
  • You will receive the full version (PDF and Powerpoint) of the report in each case
  • The subscription is not automatically renewed

580 CHF

  • Use our online company evaluation at a fixed price for 6 months
  • The subscription includes up to 30 company valuationin these 6 months
  • You will receive the full version (PDF and Powerpoint) of the report in each case
  • The subscription is not automatically renewed


  • Use our online company evaluation at a fixed price for 6 months
  • The subscription includes up to 30 company valuationin these 6 months
  • You will receive the full version (PDF and Powerpoint) of the report in each case
  • The subscription is not automatically renewed

2’600 ZAR

  • Use our online company evaluation at a fixed price for 6 months
  • The subscription includes up to 30 company valuationin these 6 months
  • You will receive the full version (PDF and Powerpoint) of the report in each case
  • The subscription is not automatically renewed


What is the difference of NIMBO’s enterprise value calculator compared to other providers?

NIMBO is the only online business valuation based on its own extensive and up-to-date market data with hundreds of real purchase offers for SMEs. Every month, NIMBO adjusts the algorithm to adjust the rating to the actual purchase offers received. Thanks to the extensive data, NIMBO can also empirically capture the influence of qualitative factors (dependencies, risks, potentials, etc.) and incorporate them into the company valuation. With a 13-page evaluation, the assessment report is very comprehensive. In addition, the company valuation is specifically geared for small business valuation, kept simple and understandable for the layman. The company evaluation does not require registration and there is a detailed free version.

Where does NIMBO get the data for the company valuation?

NIMBO asks every company owner who completes an evaluation with us if they have received an offer to purchase their company in the past two years. If so, we ask additional questions about the exact circumstances of the purchase offer: type of buyer, motivation of the buyer, valuation method used, etc. Together with the other dozens of questions about the company, we thus have a uniquely comprehensive and up-to-date company valuation data set.

How do qualitative factors flow into the valuation of a company?

NIMBO’s uniquely comprehensive data set allows us to observe not only the current market multiples for individual industries and countries, but also how these multiples change on average when one company outperforms others in a qualitative characteristic (for example, lower employee turnover).

Data protection: What happens to my data?

The data is aggregated and used anonymously to improve the NIMBO algorithm. Upon request, the data will be deleted. Under no circumstances will your data be passed on to third parties.

Do I have to provide my contact details at the end of the online company evaluation as I do with other online company evaluations?

No. You only need to provide an email address, to which we will send the result of the company evaluation. We will not use your email address for further emails unless you sign up for our newsletter.

How much time does the NIMBO company valuation take?

Depending on the industry and some other factors, the test comprises around 30 questions. It takes an average of 20 minutes to answer. The evaluation usually takes place 30-60 minutes after completion of the questionnaire. You will receive the report by mail.

Which companies are targeted by the NIMBO company valuation?

The company value test is particularly suitable for established, especially owner-managed SMEs, with up to 100 employees. Expected values for the future should be comprehensible and realistic. For companies in transition or with extraordinarily high growth expectations, the company valuation is not suitable. A positive EBIT is required. Even though an expected value can of course be used here, the test is only conditionally recommendable for startups.

Is the online calculator suitable for for small business valuation?

Yes absolutely. The company valuation with the intend of small business valuation. NIMBO has an exceptional data set for the valuation of SMEs, for which it is otherwise very difficult to find data.

Is online business valuation also suitable for startups?

No. NIMBO uses the multiplier method. This is based on the status quo of the company. A startup must be evaluated with an eye to the future and is a lot more subjective than evaluating an established company. For the valuation of startups, a simplified business valuation should not be performed online. Other valuation methods, such as the discounted cash flow method are applied.

What financial ratios do you need to provide for business valuation?

Required figures are representative turnover, earnings before interest, taxes and executive compensation (“EBITC”), (estimated) extraordinary income and expenses, financial liabilities and cash on hand. A large part of the questions are qualitative.

Rate a company online. Is this serious?

Valuing a company is never an exact matter. An online business valuation can provide an initial indication and complement other valuation methods. The NIMBO company valuation shows what kind of purchase offers other similar companies are currently receiving on the market. However, it can never take into account all company-specific factors. However, the company valuation provides a good initial starting point.

How reliable is it to calculate a company valuation online?

You will get a first indication of the value of your company and will be sensitized for the relevant points that determine the value. The value is not identical with the price that can actually be achieved on the market. We will be happy to advise you free of charge on the correct interpretation of your results.

What does the free version of the Goodwill Calculator include?

The free goodwill calculator contains the calculation of the important financial ratios, the relevant market data and the valuation result. It does not contain more detailed information on the qualitative factors (dependencies, risks, market position, etc.) that influence the company valuation.

When should I buy the standard version of the business valuation?

With the standard version you can easily change the specified data and get a new evaluation report. You will also gain in-depth insights into how your company compares to other companies in the same industry in terms of qualitative factors and how these affect the company’s value. With the Standard Plus version, you also receive the report as a PowerPoint. So you can adapt it to your design as you like and integrate individual slides into other presentations.

Does the result of the company evaluation of the paid version differ from the free version?

No, the business valuation calculator provides the same result for all versions. However, the standard version provides more insight into the reasons for the valuation, particularly the effects of the firm’s qualitative value drivers.

Which years are taken into account when calculating the company valuation?

By default, NIMBO considers the current year (forecast) as well as the two previous years for the company valuation and calculates the average from the respective financial ratios. If individual years are not representative for the future development of the company (rapid growth, new business areas, etc.), you can also hide individual years. Adjustments may be made for extraordinary expenses and income in individual years.

Do you use Nimbo’s business valuation calculator when selling a business?

Valuing a business using an online goodwill calculator can be especially helpful in the early considerations and initial planning of a business sale to understand what price might be realistic. When selling a company, however, you should definitely consult a specialist who will look at the company in detail.

How does the valuation range in NIMBO’s business valuation come about?

We monitor market multiples for the respective country, industry and company size. The lowest 25% and the highest 25% of the observed buy offers are truncated. The valuation range is thus from the 25% to 75% quantile. Where the company valuation lands within this range depends on company-specific factors.

I am a consultant and would like to perform business valuations on a regular basis. Is there a subscription for this?

Yes there is. When completing the business assessment, you can select the option of a 6-month subscription.

How long can I change my input data in the paid version of the business valuation?

You can change the data up to 14 days after purchase. If this is not enough for you, you can send us an email to and we can extend this period.

I have completed the company evaluation but after more than an hour I have not received any result. What should I do?

If the email is not in your spam folder either, please send us an email and and we will take care of sending it in a timely manner.

The email with the company evaluation was sent to me, but I cannot open the attachment?

In a few individual cases, the appendix with the company valuation is defective. Send us an email to and we will send you a new version in a timely manner.

Black blocks appear when printing the company rating, how can I remove them?

Certain prints cannot handle the transparent elements in the PDF version. It usually helps to “flatten” the PDF before printing. A free provider to “flatten” the PDF can be found for example here: . We will be happy to help you with any problems.