What do I have to consider and check, be it to determine a serious value for my own startup or because I want to invest in a startup?

  1. Market Potential: Assessment of the size and growth potential of the startup’s target market.
  2. Team quality: Assessment of the experience, skills and commitment of the founding team.
  3. Business model: Reviewing the profitability and scalability of the startup’s business model.
  4. Competitive analysis: Analysis of the competitive situation and the startup’s unique selling points.
  5. Product/Technology: Assessment of the innovative strength and technological strengths of the product or service.
  6. Financial Condition: Examining the startup’s financial health, including revenue, expenses, and capital requirements.
  7. Customer base: Analysis of the existing customer base, customer loyalty and growth potential.
  8. Legal and regulatory aspects: Examination of legal compliance requirements and possible risks.
  9. Exit strategy: Clarifying the company’s plans for a possible exit, such as an IPO or acquisition.
  10. Risk assessment: Identification and assessment of risks that could affect the startup and development of strategies to minimize risks.

In addition to these key criteria, each of which could become a killer criterion, the following, more unconventional aspects should also be taken into account and reconsidered during the evaluation. They are often overlooked, but are also important.

  • Cultural fit: Check whether the startup’s corporate culture fits your own corporate culture, as this can influence collaboration.
  • Availability of Mentors/Networks: The ability to access experienced mentors or valuable networks can significantly impact the success of a startup.
  • Customer Feedback: Insight into customer feedback and the startup’s ability to respond and improve.
  • Willingness to change: The founding team’s flexibility to adapt to changing conditions and develop new strategies.
  • Sustainability and social responsibility: Considering environmental impact and social responsibility can impact a startup’s reputation and long-term viability.